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Performance video · San Diego · Est. 20 years deep

Creative is the new targeting.

Creative drives 49% of incremental sales — more than targeting, reach and recency combined. We make the ads. Written, shot and cut by the marketer who ran the numbers first.

What we do.

Direct-response video built for brands already spending on paid social.

Niches

  • Supplements & health
  • Trading & fintech
  • Home services
  • AI / SaaS
  • Finance & insurance

Process

  • Competitor ad research first
  • Hooks written by the face on camera
  • Filmed and cut by the same person
  • Delivery in days, not weeks

Output

  • Volume retainers, scoped to you
  • Hook testing batches
  • Premium VSLs
  • One-off campaigns

Ad fatigue is eating your budget. Here's why.

Most agencies ship pretty footage from creators who've never bought a product with their own money — so you get 3-week turnarounds, 4 rounds of revisions, and a CPM that keeps climbing.

Marketplace freelancers film whatever you send them. No strategy, no testing — one hook, one video, and hope it works.

That leaves you managing both — chasing deliverables and watching ROAS slip, while your competitor's ad (the one with the 53-year-old guy who looks like a customer) keeps running.

The real gap: your buyer is over 40, and your creator is 22. Closing that gap is the cheapest performance lever you have.

Get started

One face. One brief. Days, not weeks.

I am the face in your ads. Not an influencer. Not a model. A 53-year-old guy who has filmed more commercial videos than anyone on the planet.

I write the hooks — because I've read your ad comments, watched your competitors, and know what makes a 45-year-old homeowner stop scrolling.

I film and deliver — scripts to final cut, at whatever volume your account needs, with no revision loops and no agency markup.

You run ads — with creative that actually converts, because the guy on camera has sold more with his face than your last three agencies combined.

The Retainer Fix

“Stop scrambling for one-off videos. New creative delivered every month without chasing — your team runs ads instead of managing creators.”

Start a project

4,200+ ADS & VSLS. ONE FACE.

20
Years in performance marketing
1,200+
Five-star client reviews
4,200+
Ads & VSLs produced
200+
Campaigns launched

But the number that matters: I've never had a month under $10,000 since I started this. Because the creative I deliver actually converts.

Recent work.

Click any tile to watch with sound.

SUPPLEMENTS & HEALTH 5 CLIPS · BIN A001
See the full stream →
TRADING & FINTECH 5 CLIPS · BIN A002
See the full stream →
HOME SERVICES 5 CLIPS · BIN A003
See the full stream →
AI / SAAS 4 CLIPS · BIN A004
A004_C055
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COMEDY / SKITS 5 CLIPS · BIN A005
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Get started

Built for volume.
Priced for testing.

Entry

Hook Testing Batch

FROM $1,500 · 1-WEEK TURNAROUND

10 hooks × 3 bodies filmed in one session — 30 testable combinations to find your winning angle fast. Plus 3 talking-head videos, organic-ready.

  • Every hook scripted for you
  • Paid usage rights included
  • Credited to month 1 if you start the Creative Engine within 30 days
Get a Hook Batch →
Flagship

Creative Engine

RETAINER · FROM $3,000/mo

A monthly ad machine: 16 hooks × 4 bodies = 64 testable ads, every month. Hooks rewritten from your own winner data — before fatigue hits.

  • Every script written for you — you approve
  • 4 talking-head videos included monthly
  • Priority turnaround + monthly performance notes
  • Category exclusivity from $1,500/mo — scoped on your call
Talk retainer →
Scale

Creative Engine, Full Throttle

$5,000/MO · MAXIMUM TESTING VELOCITY

For brands spending real money: 32 hooks × 6 bodies — roughly 190 testable ads a month, with 8 talking-head videos and a weekly strategy call.

  • The highest ad volume we offer
  • Fastest turnaround in the queue
  • Weekly strategy call
Talk scale →
High-skill

Premium VSL

FROM $2,500 · STUDIO-SHOT

Long-form video sales letters with motion graphics — the asset that carries a whole funnel, from a face buyers trust.

  • Script consult included
  • Ad cutdowns available
  • 4-day standard turnaround
Talk VSL →
For agencies

White-Label Partner

VOLUME RATES · INVISIBLE TO YOUR CLIENT

Your funnels, my face and studio. Scripts honored to the word, delivered on your deadline, under your brand.

  • Repeat monthly capacity
  • NDA standard
  • Ask about volume tiers
See the agency page →
Reviews
0
Five-star client reviews

“No issues here at all with Dave. work came out better then I expected if there's any issues its likely with my script and not his delivery! I think he's just earned all my business in regards to UGC - recommended!”

— MASONMCGRLNN

“Dave was absolutely amazing. He took my vision and brought it to life. His prices are beyond exceptional for his work. I highly recommend him for every future gigs.”

— JAMESB19C

“Dave's content has helped us generate thousands of leads and bookings at 50% lower cost than our previous campaigns while increasing spend. He's become a regular cornerstone of our marketing strategy.”

— BEN DAHL

“I know that Dave creates excellent ugc ads from his showcase of videos in the listing, but having one created for my ad was a total game-changer. Dave has a gift for making a script feel natural and engaging. His delivery time was also quick even when juggling with many orders, and the creative touches he added made the final product much better than I had envisioned. Highly recommended and will mostly likely come back to him if I am in need of ugc ads!”

— PROGRAM_DEV_BEN

“Well done Dave, the video that you have sent to us is so great. The project went well, and we wanted to say that we would probably make more projects with you, if you have any additional questions feel free to ask us.”

— TANJAM13

“Actually, I've worked with 5 different actors, and so far you've produced the best video. If the advertising campaign is successful, we'll shoot a few more videos. It's not the final version, but I have an edited version that I can send you.”

— ANONYMOUS CLIENT

“Dave's creative was an instant hit. It quickly became one of our top-performing ads, driving a significant increase in volume and engagement. His ability to deliver authentic, high-converting content is top-tier.”

— BODYWELLCHIP

“Dave, the video exceeded expectations; literally left the team speechless after showing it to them. Awesome work, thank you!”

— COLTON E

“David did a great job on my upsell video. He totally got the vision, nailed the flow, and delivered something that felt dialed-in without needing any back-and-forth. It turned out better than expected, and it's already one of the strongest pieces in our funnel. Highly recommend.”

— GUESSWORKS

What clients say.

Real buyers, straight from the order threads.

“No issues here at all with Dave. work came out better then I expected if there's any issues its likely with my script and not his delivery! I think he's just earned all my business in regards to UGC - recommended!”

— masonmcgrlnn

“Dave was absolutely amazing. He took my vision and brought it to life. His prices are beyond exceptional for his work. I highly recommend him for every future gigs.”

— Jamesb19c

“Dave's content has helped us generate thousands of leads and bookings at 50% lower cost than our previous campaigns while increasing spend. He's become a regular cornerstone of our marketing strategy.”

— Ben Dahl

“I know that Dave creates excellent ugc ads from his showcase of videos in the listing, but having one created for my ad was a total game-changer. Dave has a gift for making a script feel natural and engaging. His delivery time was also quick even when juggling with many orders, and the creative touches he added made the final product much better than I had envisioned. Highly recommended and will mostly likely come back to him if I am in need of ugc ads!”

— program_dev_ben

“Well done Dave, the video that you have sent to us is so great. The project went well, and we wanted to say that we would probably make more projects with you, if you have any additional questions feel free to ask us.”

— tanjam13

“Actually, I've worked with 5 different actors, and so far you've produced the best video. If the advertising campaign is successful, we'll shoot a few more videos. It's not the final version, but I have an edited version that I can send you.”

— Anonymous Client

“Dave's creative was an instant hit. It quickly became one of our top-performing ads, driving a significant increase in volume and engagement. His ability to deliver authentic, high-converting content is top-tier.”

— bodywellchip

“Dave, the video exceeded expectations; literally left the team speechless after showing it to them. Awesome work, thank you!”

— Colton E

“David did a great job on my upsell video. He totally got the vision, nailed the flow, and delivered something that felt dialed-in without needing any back-and-forth. It turned out better than expected, and it's already one of the strongest pieces in our funnel. Highly recommend.”

— guessworks
Next step

Let’s get
creative.

Tell us the product and the goal. You'll get a concrete recommendation — hooks, format and price — within one business day.

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